Creative AI Tools
iAs of: May 2026
Tools, features, and prices in the creative AI space evolve particularly fast — this section reflects the state as of May 2026. Before investing in a tool, verify the current state on the provider's website.
Wissen
Art, Video, and Music at the Push of a Button
Creative AI tools have made enormous progress in recent years. What started in 2022 as blurry, often grotesque images now delivers photorealistic results, cinematic videos, and professionally sounding music. Let us look at the three most important areas in more detail.
Image Generation: How to Write Good Image Prompts
The most important factor for good AI images is the prompt -- the text description you give to the tool. The difference between a vague and a precise prompt is enormous.
Bad prompt:
"A photo of a person"
Good prompt:
"A professional headshot of a woman in her 30s, studio lighting, neutral background, Canon EOS R5, shallow depth of field"
Why is the second prompt so much better? It contains:
- Subject: What exactly should be shown? (professional portrait of a woman)
- Style: What visual style? (photography, studio)
- Lighting: What kind of lighting? (studio lighting)
- Composition: How should the image be structured? (shallow depth of field, neutral background)
*The formula for good image prompts
Subject + Style + Lighting + Composition = good image prompt. The more details you provide, the closer the result will be to your vision. Many image AI tools respond especially well to English prompts.
"A dog"
Blurry, generic, no style
"A Shiba Inu in the style of Japanese Ukiyo-e woodblock prints, with golden fur and red accents, surrounded by cherry blossoms, in front of Mount Fuji at sunset..."
Precise, stylish, exactly as requested
Style Modifiers You Should Know
- Photorealistic: "photorealistic, 8K, hyperdetailed"
- Illustration: "digital illustration, concept art"
- Watercolor: "watercolor painting, soft edges"
- Pixel Art: "pixel art, retro game style, 16-bit"
- Oil painting: "oil painting, impasto technique, rich textures"
Video AI: Sora and the Future of Moving Images
Sora by OpenAI can generate videos up to one minute long from a text description. The quality is impressive -- Sora understands physics, light, and motion and produces cinematic results.
Runway additionally offers the ability to edit existing videos beyond text descriptions -- for example, completely changing the style of a video or removing objects.
Music AI: Suno and Complete Songs in Minutes
Suno has revolutionized music production. You describe in a few words what kind of song you want -- genre, mood, theme -- and Suno creates a complete song with vocals, instruments, and song structure. In less than two minutes, a piece is created that would have previously taken days in a recording studio.
What does NOT belong to the four elements of a good image prompt?
Verstehen
Dangers of Creative AI
As impressive as creative AI tools are, they also bring serious risks.
Deepfakes
With image and video AI, deceptively realistic depictions of people can be created that never actually existed. These so-called deepfakes can be used for fraud, extortion, or political manipulation.
Copyright
Who owns an AI-generated image? This question has not yet been definitively settled legally. AI models were trained with millions of images from real artists -- often without their consent. Lawsuits on this issue are ongoing in several countries.
Content Authenticity (C2PA)
In response to deepfakes, the industry is developing the C2PA standard (Coalition for Content Provenance and Authenticity). This standard makes it possible to attach a kind of "provenance certificate" to digital content -- so you can check whether an image came from a camera or from AI.
!Be careful with AI-generated images
AI-generated images can be misused for disinformation. Be critical of images you see online -- especially if they trigger emotional reactions. Check the source and look for signs of AI generation.
Anwenden
Try the prompt formula (Subject + Style + Lighting + Composition) with a free image generator. Compare the results of a vague prompt with a detailed one -- the difference will surprise you.
Reflect
Creative AI tools open up entirely new possibilities for anyone who wants to work creatively -- even without artistic training. But with this power comes responsibility. Anyone who creates AI content should be transparent about it and be aware of the ethical implications.